Own a Piece of the World:
How HOTEL101 is Transforming Hospitality Investment
In the world of hospitality, innovation isn’t just about redefining guest experiences—it’s about reshaping the way people invest in hotels. HOTEL101 has done exactly that with its groundbreaking HappyRoom concept, allowing investors to own a hotel room in some of the world’s most iconic destinations—Los Angeles, Niseko, Manila, Madrid, and beyond—while HOTEL101 takes care of everything else.
When HOTEL101 partnered with Movart, the goal was clear: create a video that excites investors by showcasing the brand’s rapid global expansion and universal guest appeal.
The challenge? Even though the HappyRoom concept is revolutionary, not many people know about it. For many investors, the idea of owning a hotel room that generates passive income—without the usual hassles of property management—felt almost too good to be true. The video had to not only introduce the concept but also build trust and excitement.
The HappyRoom Concept: A Revolution in Hotel Investment
At the core of HOTEL101’s model is simplicity and scalability. Every HappyRoom is designed with a consistent layout and premium amenities, ensuring a seamless experience for guests while providing a hassle-free investment for owners. Once you own a HappyRoom, HOTEL101 handles everything—from operations and maintenance to sales and marketing—while you earn passive income from the gross room revenue.
But what makes this truly exciting? The ability to own a piece of some of the most sought-after destinations worldwide. Who wouldn’t want to say they own a hotel room in Los Angeles, Niseko, Madrid, or Manila?
Crafting the Narrative: From Concept to Reality
To ignite dreams and capture the imagination of potential investors, Movart crafted a video designed to transport viewers into a world of opportunity—where owning a room in iconic locations is within reach.
HOTEL101’s Global Expansion: The video opens by showcasing HOTEL101’s rapid growth into the world’s most coveted destinations—places like Los Angeles, Niseko, Manila, and Madrid. We didn’t just talk about these cities, we made viewers dream about them. The focus wasn’t just on the investment—it was on the opportunity to own a piece of these dream locations and be part of something bigger, something aspirational.
The Opportunity to Own a Piece of Iconic Destinations: This is not just about investment—this is about living a dream and being able to passively profit from owning a room in some of the most prestigious places in the world. It’s an opportunity to become part of a global story.
A Hotel for Every Guest: The video emphasized that HOTEL101 is for everyone—whether you're a family looking for a getaway, a business traveler, or a tourist exploring the world. The brand welcomes every type of guest, making it the perfect investment for those looking for high occupancy rates and a guaranteed return. This universal appeal highlighted that owning a room in a HOTEL101 location is not just about the space, but about the experience it brings to every kind of traveler.